The study — in which researchers interviewed 13,000 adults across EMEA, including 1,000 in the UAE — revealed the critical success factors for the nation’s brands as they compete to deliver the best customer experiences.

Cloudflare, Inc., the security, performance, and reliability company helping to build a better Internet, published a global report on the Top 50 Brands Used in Phishing Attacks.

“Throughout the 2019 holiday shopping season, retailers saw success with mobile commerce, store pick up and personalization via artificial intelligence and social engagement, removing friction in the ways shoppers browsed and purchased,” said Rob Garf, VP, Industry Strategy for Retail, Salesforce.