ekar, the Middle East’s first and largest personal mobility company, has launched peer-to-peer carsharing in Saudi Arabia. When their personal vehicles are not in use, Saudi ‘hosts’ can now earn money by renting them out on the ekar platform. Vehicles that have previously been inspected and outfitted with a telematics unit or ‘health tracker’ by the ekar operations team can be instantly activated on the ekar app.

Following the app’s increasing popularity and success, it will now cater to the needs of individual customers, business executives, visitors, and corporates in the Qatar and Bahrain markets, making it the region’s first Super app.

By embracing the concept of a shared economy, Beno aims to empower SMEs across the UAE by unifying their fleets under one streamlined tech-based platform. The community-based vehicle rental marketplace will not only increase traditional sales channels for its partners, but also create a more efficient, data enabled, and technology driven ecosystem with consumers at its heart.