Customers’ relationships with businesses are becoming increasingly impacted by questions of trust, values, and integrity as they navigate a rapidly changing world. In times of change, 89% of UAE respondents believe trust becomes more important.

Freshworks Inc., a software company that empowers the people who power businesses, hosted the first-ever UAE edition of its flagship customer roadshow, Global Jam, with great success.

The CX discussion was no longer a murmur. It was a roar, as demand surged, and disruptive new players joined the fray. In a 2021 report, the Dubai Chamber cited data from the UAE National Economic Register that said May 2020 held the record for the issuance of ecommerce licences in the country – 196 in a single month.

By analyzing data across 15 Middle Eastern countries from April 23 – May 23, 2020, Braze found that 30 day retention was 24% higher for users who joined during Ramadan 2020 compared to pre-Ramadan 2020.