Deliverect has expanded its Marketplace (previously known as App Store) to include virtual brands, one of its most significant and recent technological advancements that will significantly enable restaurants and even dark kitchens. Deliverect Marketplace’s new virtual brands division seamlessly connects restaurants and dark kitchens to digital-only providers, opening the door to more opportunities for their own businesses.

Overall, the food and restaurant business will evolve in 2022, with a stronger emphasis on technology. Food delivery will also become a more important role in the sustainability of the food and beverage hospitality industry. Technology enables the sector to increase its reach. Consumer preferences have shifted throughout time, with a greater preference for convenience and eating at home.

“We have partnered with HungerStation to help restaurants reach more customers and to easily manage their online orders from a single screen, increasing their operational efficiency, staff productivity and ramping up customer satisfaction,” says Naji Haddad.

Zhong Xu, co-founder and CEO of Deliverect: “Deliverect is excited for more restaurants to have access to top technology that enhances day-to-day and delivery operations. Any updates that make our platform operate more seamlessly for restaurants is a win – our team is motivated by helping the hospitality industry continue to succeed and thrive after a tough year.”

The use of high-end technologies is becoming more common in the food and beverage business. TECHx Executive Editor Rabab Zehra spoke with Zhong Xu, CEO, and co-founder of Deliverect, and Naji Haddad, Middle East General Manager of Deliverect, to discover more about the newest trends, the idea behind Deliverect, and AI in the F&B market. Let’s take a closer look at the responses we got.