Market administrators need to see the importance of giving special attention to the digital consumer experience when it comes to achieving their revenue targets and brand equity, which will significantly reduce costs and create more satisfied customers.
Powered by an exclusive artificial intelligence (AI)-based credit scoring engine, enables users to apply for virtual credit through its mobile app that they can then use in purchasing from different online shopping platforms and stores, which for now includes Souq, and pay for these products in monthly installments.