Ramadan has once again proved to be a critical period for UAE organisations to capitalise on users’ growing preference for engaging with businesses via their mobile apps.

In January this year, Wally was featured by Apple as a Top App. The UAE in particular has been Wally’s fastest-growing market since introducing the ability to allow users to link their bank accounts to the app in May 2021.

EasyCash allows users to make online payments and access funds anywhere, whenever, and however they choose thanks to a seamless integration with Mastercard and Meeza, a statewide payment network system.

The consumer finance industry is fast-growing across the Middle East, so it’s not a surprise to see demand for mobile apps increasing .With marketing being a primary driver of installs, and the amount spent on increases, UAE FinTech marketers to continue rising.