Aruba will be participating at GITEX Global 2022 for the 13th year. We will showcase our company’s cloud-native approach to helping customers meet their connectivity, security, and financial requirements across campus, branch, data center, and remote worker environments covering all aspects of wired, wireless LAN, and wide area networking (WAN).

The Wi-Fi Alliance and the Wireless Innovation Forum (WInnForum) have been the two leading industry organizations to take up that work, with ongoing liaison exchanges to coordinate their efforts. The Aruba/Federated AFC demonstration with CITC was the first time that a number of the work products of these organizations had been publicly tested. Members of Aruba’s CTO team have invested countless hours in these industry efforts, and we have been honored to lead/co-lead a number of them. It is very satisfying to witness the fruit of those efforts as they were demonstrated in Riyadh.

As SASE deployments enter majority stage of adoption lifecycle, the market will see a clear splitin approaches. Small and medium-size enterprises are likely to be attracted to the all-in-one SASE offerings, where simplicity and “one throat to choke” take priority over advanced capabilities. On the other hand, large enterprises will remain unwilling to compromise on security, reliability, or the quality of user experience.

HPE (Aruba) was positioned the furthest in vision of all vendors in the quadrant, which Aruba believes recognizes the company’s continued innovation and ability to anticipate and address customer challenges.