“We are also hiring new talent to support our growth. With our programme now firmly established we can concentrate on developing deeper relationships as we focus on working with quality partners,” says Chris Martin.

The platform is now well-positioned to enjoy sustained success over the coming 12 months and beyond, driven by its vision to eliminate digital content limitation, meet user requirements, and make an impact in emerging markets.

Respondents to the 2019 Gartner Product Marketing Benchmarks Survey rank events, including third-party tradeshows and hosted events, as the top performing marketing channel for delivering marketing-qualified leads.