Being digital first and customer centric has never been more important. With Digital 360, companies have the full power of Salesforce to go digital faster, build a single view of their customers, and drive growth.

Nearly 70% of customers are expecting personalized, connected experiences, but global marketing leaders say unifying customer data sources in ways that provide a complete view of their customer and a single source of truth is one of their top challenges.

By naming Salesforce a StudioLAB Innovation Partner, the companies will explore new ways to use technology to manage and accelerate the content production lifecycle and support the creation of content.

Mobile Marketing Association’s Middle East Local Council strives to stimulate the growth of modern marketing and its associated technologies in the region. Banking is one of the most mature industries in mobile and technology space.

This International Women’s Day 2021, TECHx brings you important messages from Women Leaders in Technology across the Middle East. Here Sonali Basu Roy, Marketing Manager – Bulwark Technologies shares insights about her experience in the tech industry, the importance of work-life balance, and tips for aspiring women looking to join the industry.