To succeed in promoting data sharing and increasing access to the right data aligned to the business case, collaborate across business and industry lines. This will accelerate buy-in for increased budget authority and investment in data sharing. In addition, consider adopting data fabric design to enable a single architecture for data sharing across heterogeneous internal and external data sources.

Only a decade ago, email was the bread and butter of business communication, today companies talk to their customers and partners, via the likes of LinkedIn, Facebook, WhatsApp, WeChat, Skype, Slack, Basecamp, and so on. And this trend is visible in numerous industries. Patients schedule their appointments via Facebook, local police departments brief the public via Twitter.