Capital University College - Noon - back to school campaign - techxmedia

Capital University College teams up with Noon for a back to school campaign

Dr Vikas Nand Kumar Batheja, comments, “We are thrilled to be part of this campaign in association with Noon, one of Middle East’s favorite shopping destinations. It’s an ideal time for our students to gear up as they would be looking forward to studying on-campus. Our students can be better prepared as they purchase all the essentials at affordable prices!”

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Steve-Tzikakis,-CEO,-Sitecore - techxmedia

Why the future of the Middle East’s digital commerce is more open than you think

Given the changing market dynamics, an increasing number of consumer brands are assessing what — if any — direct-to-consumer digital commerce strategy to take in a post-COVID world. Some are understandably hesitant to get distracted by an ecommerce play, not wanting to undermine existing retail partnerships or brand equity with a poor online shopping experience.

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