Tabby, the Middle East’s leading payments and shopping app, and Paymob, the leading omni-channel payments facilitator in MENAP, have announced a partnership to fuel growth for Egyptian retailers by allowing businesses across Paymob’s network to benefit from Tabby’s split-in-four, interest-free payment solution via Paymob’s gateway. Tabby and Paymob work together to provide a seamless Buy Now Pay Later solution for both in-store and online retailers.

Aladdin Reward Coins can be redeemed for discounts on the Aladdin Reward shop, which now offers a diverse selection of consumer electronics from hundreds of brands and stores. In contrast to other reward programmes, where 100 loyalty points often translate to AED 1 upon redemption, Aladdin offers an AED 1 discount for every Coin.

In post-pandemic world, the relationships that retailers have with their customers and technology alike will continue to evolve. A strong e-commerce strategy means creating inspiring shopping journeys online, being available to customers 24/7, quickening the pace of business and minimising unnecessary costs. Retailers equipped with a single view of each customer also presents an opportunity to reimagine brick-and-mortar stores.

Lu Geng said, “Through our new venture, Petal Search, we are bringing the ease of online shopping to our consumers by collaborating with leading e-commerce platforms and ensuring enriching shopping experiences by bringing quality products for our end-users. Petal Search features a price comparison tool that allows shoppers and travellers to grab the best deals across multiple brands.”

Nicolas Bruylants said, “MENA’s eCommerce market is evolving and 2022 will be a gold rush for brands that can capture increasing number of customers who prefer to shop online. E-Commerce sales will grow to 50 billion dollars in 2022, propelled by increased online shopping adoption, access to digital financing, improvements in logistics and delivery options, and brands adopting direct-to-consumer strategies.”