Karam Malhotra - Partner - Global VP - SHAREit - techxmedia

Measuring milestones: Performance marketing turned to a fundamental element

Performance marketing and ability to measure milestones have also become integral to organizational strategy through the multitude of channels available to drive campaigns and deliver positive outcomes. Social media influence in the GCC was mentioned previously, and social media ads represent a powerful channel to reach out and attract new customers, with various ad formats and payment methods available to explore.

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