“The findings in the GCC are very similar to a global study we did in early 2020 with CFOs, who also say digital transformation investments are critical to their success,” said Emmanuelle Hose.

Content marketing is the technique of developing, writing, and editing content for digital marketing purposes. It consists of creating blog content and, articles, and other screenwriting for films and audiobooks, as well as content for platforms such as Twitter and other social networking sites.

Last year, across the region, digital transformation allowed enterprises of all industries and scales to marshal a defense against the economic backlash brought about by the pandemic.

Over the last decade, business intelligence (BI) tools have gained popularity, and they are essentially digitalized spreadsheets. They enable the organization, aggregation, and visualization of data in simple point-and-click dashboards without coding.

Companies that want to take advantage of the omnichannel opportunities of increased online-order volume in the past 18 months are adopting more agile delivery and fulfillment models, such as D2C. Online sales by retailers and manufacturers have surged by more than 120 percent in the last year. E-commerce volumes have also exploded, with LSPs estimating a 200 percent growth from 2019-2020.