Salesforce celebrates partner growth and success in Middle East

Salesforce, the global CRM brand, has announced the winners of its annual Middle East Partner Awards 2023 across 10 categories.

Veeam announces Veeam Backup for Salesforce on Salesforce AppExchange

Veeam Software, announced release of the NEW Veeam Backup for Salesforce on the Salesforce AppExchange, which eliminates the risk of losing Salesforce data and metadata due to human error, integration issues and data loss scenarios.

Salesforce economy to create 20,300 jobs and USD 3.9 revenue by 2026 in UAE

The Salesforce economy in UAE is set to generate USD 3.9 billion in new revenue and create 20,300 new jobs by 2026 – underlining importance of cloud-based digital transformation in fueling the UAE’s diversified economic growth.

Research reveals the requirement of consolidated CRM strategy to enhance business adaptability

Researches revealed the requirement of a consolidated CRM strategy to enhance business adaptability on the survey conducted by Salesforce commissioned by Forrester Consulting of almost 800 executives and 1,500 CRM users in 15 countries.

The UAE’s state of marketing in 2021: 81% of marketers change or reprioritize metrics

“As UAE and Middle East customer expectations have changed during the pandemic, marketers have taken on increased importance in guiding digital transformation in their organizations,” said Robbie Kearns, Senior Regional Vice President.