Salesforce, the global CRM brand, has announced the winners of its annual Middle East Partner Awards 2023 across 10 categories.

Veeam Software, announced release of the NEW Veeam Backup for Salesforce on the Salesforce AppExchange, which eliminates the risk of losing Salesforce data and metadata due to human error, integration issues and data loss scenarios.

The Salesforce economy in UAE is set to generate USD 3.9 billion in new revenue and create 20,300 new jobs by 2026 – underlining importance of cloud-based digital transformation in fueling the UAE’s diversified economic growth.

Researches revealed the requirement of a consolidated CRM strategy to enhance business adaptability on the survey conducted by Salesforce commissioned by Forrester Consulting of almost 800 executives and 1,500 CRM users in 15 countries.

“As UAE and Middle East customer expectations have changed during the pandemic, marketers have taken on increased importance in guiding digital transformation in their organizations,” said Robbie Kearns, Senior Regional Vice President.