Middle East and North Africa organizations are investing in digital transformation to optimize customer experiences and drive post-pandemic business competitiveness, as a result transformation market has reached USD 2.3 billion

NDC is one of the biggest changes the travel industry has seen in a long time; it is a critical enabler for enhanced travel retailing. This standard enables travel sellers to boost customer focus by providing them with rich, more personalized and relevant offers, and access to new content and fares from airlines.

A new dedicated portal has been launched for elaa, Seera’s travel management company that enables employees of partner organisations to make all their bookings and travel planning seamlessly without having to go through a tedious and costly manual process. This means reduced cost through higher levels of transparency, pre-defined policy setting.

Seera Group is working closely with partners globally to identify the most valuable data sets to tailor the platform and whitelabel it according to their needs. Phase one of the portal roll-out will focus on tourism board partners, with data delivered by Seera Group’s flagship consumer travel brand Almosafer.