For the special feature “Closing the Gaps Between Businesses and Technology,” TECHx Editor Rabab Zehra interviewed Karam Malhotra, Partner & Global VP, SHAREit, to learn more about the company’s products & services, gaming space, remote working, and forthcoming trends. Take a look at the responses we received.

Performance marketing and ability to measure milestones have also become integral to organizational strategy through the multitude of channels available to drive campaigns and deliver positive outcomes. Social media influence in the GCC was mentioned previously, and social media ads represent a powerful channel to reach out and attract new customers, with various ad formats and payment methods available to explore.

With extensive experience in the digital advertising segment and a comprehensive understanding of the regional market, Mr. Gharzeddine joins SHAREit Group with a proven track record of meeting sales targets, influencing key stakeholders, and maintaining excellent relationships with agencies and partners.

In line with insights from last year, all MENA countries spend more than four hours using mobile internet daily, 82% of Ramadan shoppers primarily use their smartphones for online shopping, and 62% insisted they would spend more time on their smartphones during the Holy Month. Various categories also attract substantial attention this time of the year.

Essential Guide for a Mobile Ramadan 2021in MENA brings the latest consumer insights, statistics, and fresh perspective together, showcasing the significance of the holy month of Ramadan.