Video games are now the first choice of entertainment for people ages 13 to 17—ranking above social media, TV, music or any other form of media—according to a new study by Bain & Company. These young gamers are currently spending more time and money in the metaverse than older gamers,

Instagram announced 3 new features for reels including crossposting reels to Facebook

RIOT Games MENA has launched ‘Take Your Shot,’ a first-of-its-kind mission-based content platform that allows VALORANT gamers in the Middle East to win rewards for posting creative content on their own social media channels.

As a 28-year-old my career is just beginning, but as a woman, it has been challenging to see how men perceive you at the workplace.

Accelerated by the pandemic, more companies are crafting advertising strategies with mobile at the heart of it, as they look to excite and recruit consumers during key moments in time. Ramadan is one such occasion on top of the marketer’s list. It is always the time when shoppers loosen their purse strings and indulge in festive buying.