London-based technology brand Nothing announced its strategic partnership with Sharaf DG. The company’s entry into the MENA region is set to propel the UAE smartphone adoption rate

This increase in internet usage can be attributed to the growing interest amongst the population to utilize mobile devices for their web browsing needs. Supporting this fact, data has shown more than 56% of online shoppers prefer mobile devices to desktops and laptops while browsing online, and this percentage is expected to increase.