Due to consumer purchasing power, strong product and technology awareness, and an increasing demand for innovative, smart, and inexpensive televisions, the UAE market has a good growth potential. Hisense sales have been increasing in the Middle East recently, with a 116 percent increase in the first half of 2021 compared to the same period in 2020.

Sony Middle East & Africa and MBC Group announced the eagerly anticipated launch of the popular Shahid app on Sony Android TVs from mid-March 2020. Existing users of Sony Android TVs can download the Shahid app from Google Play.