PayBy has enabled a safe and convenient option for all – including those who are social distancing or unable to meet in person – to share the joy of Eid virtually with family and friends.

Ranked by the highest number of downloads across the MEA (Middle East and Africa) region, Botim, Imo and ToTok have made their way onto the top three most downloaded apps under the “Communication” category in HUAWEI AppGallery.

Transferring Eidiya money is made possible through a collaboration with PayBy, which operates mobile payment services in partnership with FAB. PayBy on ToTok allows users to quickly and conveniently send instant money transfers to their family and friends through ToTok chat.

The ‘ToTok Ramadan Virtual Gathering’ campaign ultimately encourages people to have fun while staying safe amidst the COVID-19 pandemic. Running until May 23, all ToTok users will have access to in-app seasonal competitions and the chance to win fantastic prizes, in addition to enjoying bespoke content for the Holy Month.

ToTok Pay uses cutting-edge technology to provide a seamless user experience and security for every transaction. The new feature uses global tokenisation technology to securely encrypt and store user financial information, while an AI-based fraud management system has been developed to detect any unauthorized activity.