TECHx reinvents brand identity, launches new news portal at Gitex Global 2022

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One of the Middle East and Africa’s most rapidly expanding technology media platforms, TECHx, recently revamped and upgraded its brand identity. The new website www.techxmedia.com with its fresh look is the centerpiece of the rebranding.

The inaugural ceremony, which was held at the TECHx booth CC1-5 in DWTC on the second day of Gitex Global 2022, was attended by Khaled Almaeena, a senior Saudi journalist and chairman of the TECHx Executive Board.

With its new user-friendly, rich, inventive, and easy-to-navigate website layout, the new website delivers a full suite of news, articles, interviews, and special features to support the tech industry in the Middle East and Africa region.

The website places a special emphasis on the African region, with a page dedicated to covering news from all over Africa, such as government, new projects, events and exhibits, startups, and so on.

As a one-stop media platform for all technology industry stakeholders, the new layout puts a strong focus on covering stories from the entire ICT Channel ecosystem, including vendors, distributors, system integrators, resellers, and end-users.

Another important section that adds value to this one-of-a-kind website is Career in Tech, which provides information on the most recent job openings in the MEA region’s technology industry. This makes it one of the most popular websites among young technology professionals.

Product Watch, Product Reviews, Women in Tech, ICT Corporate Watch, and other sections of the website are also online. However, categories such as TECHx Lite, Weekend Reads, and Rapid Fire have been added to provide readers with something to cheer up their day.

With this innovation, TECHx hopes to provide its users with a more comprehensive and integrated platform where they can find a wide range of content catering to the needs of all types of readers.


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