Dharmendra-Panwar - Founder -CEO - TERRACEZ -customer experiences-data-led improvement -enterprises -techxmedia

TERRACEZ powers data-led improvement of customer experiences for enterprises


TERRACEZ, a Dubai-based tech start-up, is disrupting the customer experience and business transformation space by using Microsoft Dynamics 365 solutions. TERRACEZ to power data-led improvement of customer experiences for enterprises. This helps businesses digitally transform by automating repetitive tasks, unifying data collection and analysis across omnichannel touchpoints, and empowering an insights-led superior customer experience. In the Microsoft Dynamics 365 area, their trademark “Engage, Envision, Embrace” (EEE) strategy sets them apart. Their deep-dive audit-identify-digitalize process assists in customizing deployment to specific customer needs.

TERRACEZ has set itself apart in Microsoft Dynamics 365 CRM Implementation in Canada, the UAE, and the KSA, as well as delivering Dynamics AX Upgrade, Power BI, Power Platform Implementation, and Dynamics 365 Support Services in the GCC, thanks to the innovative duo of Ashish Rana and Dharmendra Panwar – a team with strong credentials, industry experience, and expertise.

Toronto-based Ashish Rana, a Microsoft Most Valuable Professional Award winner in 2019 and 2021, is a young entrepreneur under the age of 30 with an MBA in Consulting and a decade of experience in East Asia, the Middle East, and North America. Dharmendra Panwar, a Bachelor of Information Science, has 17 years of professional expertise in digitally transforming businesses across numerous industry verticals in the UAE, Saudi Arabia, and India, including construction, manufacturing, supply chain, retail, and services.

The team has differentiated TERRACEZ by blending a deep understanding of client challenges with a personalized and customized implementation of Microsoft Dynamics 365 applications while upholding a focus on enhancing customer experience. “Across sectors, delivering enhanced customer experiences and engagement is a critical competitive advantage for businesses. But data silos, and time spent on non-automated tasks that don’t add value, compromise the ability of an organization to focus on the customer experience. TERRACEZ offers a data-led insights model that is the key to overcoming these limitations and ensuring a delightful omnichannel customer experience”, says TERRACEZ Founder& CEO Dharmendra Panwar.

“Our value proposition is our strategic deep-dive approach, “Engage, Envision, Embrace” (EEE), that identifies organisational functions and processes that are ripe for digitalisation, and then maps the inherent strengths of Microsoft Dynamics 365 solutions to the exact needs of our customer. We blend this with a focus on ensuring a delightful omnichannel customer experience using data unification and insights. This enables CXOs, CMO’s, CEO’s to enhance customer acquisition and retention, ultimately helping the organisation’s top-line grow”, Dharmendra adds.

Despite being a new company, TERRACEZ has already had a number of successful deployments around the region, including significant food and beverage businesses, real estate, and other industries such as utilities and facility services. TERRACEZ implements Microsoft Dynamics 365 solutions for Marketing, Sales, Customer Service, Field Service, Finance and Operations, Microsoft Power Platform and e-invoicing solutions, and Dynamics 365 Business Central, in an omnichannel end-to-end approach to business process optimization. TERRACEZ offers a wide range of installation specialties with the industry-agnostic Microsoft Dynamics 365 platform, from empowering digitisation.

“The opportunity for tech-led efficiencies across large and small enterprises in Dubai and the larger Middle East, is staggering”, Dharmendra reiterates.

He also noted, “And businesses are becoming increasingly aware that even a powerful solution suite, like Microsoft Dynamics 365, needs a service-driven, customized, and strategy-led implementation, to optimise process enhancement, customer acquisition and retention, and eventually, improves bottom lines. TERRACEZ addresses this need by optimally leveraging MicrosoftDynamics 365 suite, for the exact needs of a business”.

TERRACEZ is aiming for a 5X increase as Microsoft Dynamics 365, Dynamics AX Upgrade, and Power BI implementation partners by next year, thanks to an aggressive expansion across the Middle East, North America, and Canada.


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