By: Omar Abdulla, Content Developer at TECHx
A business‘ marketing strategy is one of the most critical aspects of its success. Marketing is used to help generate a target audience, grow revenue, and enhance sales of a product or service. It also helps strengthen loyalty, brand recognition, and provide useful marketing materials. Throughout history, marketing has evolved from the old-fashioned methods of flyers, billboards, etc. to the more modern strategies incorporating technology, for example, video marketing. This report focuses on video marketing, which is currently one of the largest forms of marketing.
The important part of marketing in the modern age is adapting to the current market and utilizing modern techniques. Of course, all marketing works, it’s just the different ways to use it. Video marketing is one way that “TechXMedia” or any other business could use to generate brand awareness considering that the firm is a hub for technological news. Older-style tactics of marketing would not be able to compete with the new, advanced means.
What is video marketing? Simply put, a video marketing strategy is the use of video to market a product or service. The following are TechX media’s 3 key points on how to conduct video marketing campaigns.
Technology has advanced to the point where we have high-quality cameras, AR, VR, etc. Why not use these features to market products and services. Video marketing has many advantages. Firstly, videos outperform pictures Video has been proven to be more clickable than a picture because of its detail and visuals. Eyes are drawn to movement, people enjoy sharing videos online, and a short video can convey a stronger message than just text and imagery. Secondly, videos are a great way to drive traffic and attention to your content online, since SEO (search engine optimization) is a great way to help videos attract viewers. You can increase web traffic organically by embedding videos into your content, as search engines prioritize videos and graphics more than just text. Websites that use videos and pictures attract 41% more traffic than those with no visuals, according to research.
Companies can choose what type of video best suits their product/service and strategy from the several types of videos available. Here is a list of types to choose from:
Having shaped the video marketing strategy and created a quality video, it was time to reach your intended target audience. Here are TechX’s tips on promoting the video marketing strategy.
In order to promote your video, you will first need to determine which type of channel to use to advertise, there are three major channels to choose from.
Paid Media: This involves paying to reach a specific audience, which can have a significant impact on your online presence and wider audience if used correctly. Examples include paid social media ads, featured ads on search engines, influencer marketing, and sponsored content
Owned Media: Owned media is advertising on your publishing platform, such as your website, social media account, email marketing, blogs, etc.
Earned media: is any presence that is earned as a result of others sharing your product or service. Examples include social media shares, reviews, etc.
Lastly, you can always use technology to measure and indicate performance in order to determine whether your strategy is successful or not. Of course, the content/video created will either be published on a website or social media app. Data integration tools can be used to analyze performance, enabling you to determine how the audience interacted with the video. Examples include skipping videos, sharing, liking, etc. Google analytics, HubSpot, and other data integration tools are among them.
Secondly, Identifying the KPI’s for video marketing, here are a few of TechX’s metrics on measuring performance:
A vital component of digital marketing in today’s world is video marketing. It is a piece of digital marketing that could help businesses of any size and industry connect with their customers, and be a cheaper option for some businesses. With new tools and features, video marketing can have a huge impact on a company’s strategy.
TECHx, apart from being a publishing house, is also a complete media and marketing agency that helps brands convert customers through focused campaigns. The custom-tailored, goal-based digital and direct-marketing services (including video marketing) are created to help brands boost visibility, reach, and conversion opportunities. Get in touch with us at editor@techxmedia.com or chris@techxmedia.com for additional information.
