TIER, the shared micro-mobility provider, has expanded its fleet in Dubai in direct response to the Road and Transport Authority’s (RTA) recent announcement, with the introduction of its e-scooters in an additional ten Dubai districts. The TIER e-scooters trial phase was a success, with a customer satisfaction rating of 82 percent achieved during the pilot phase.
TIER has seen an increase in demand for the use of e-scooters in Dubai over the last year and shares the same vision and mission of providing the UAE with access to reliable, safe, environmentally friendly, and affordable transportation.
TIER will continue to support Dubai’s vision of becoming a futuristic, smart, and sustainable city, and its scooters have traveled more than 1.3 million kilometers and saved more than 18,500 kg of CO2 since launching under RTA’s pilot phase in October 2020.
The recent update by RTA has allowed TIER to provide its e-scooters across 10 districts in Dubai, in high-demand areas including; Al Khawaneej, Business Bay, Dubai Internet City, Dubai Marina Promenade, Greens, Jumeirah Beach Cycle Track and Palm Jumeirah.
TIER’s first launch in Dubai saw e-scooters primarily used in areas such as Downtown and JLT, and the company has since welcomed the rapid expansion across the rest of the region.
In line with the vision to further provide a larger audience in Dubai with an environmentally-friendly transport method, Amir Melad, General Manager, Middle East of TIER, comments, “We look forward to further expanding our fleet in Dubai, the expansion was made possible thanks to our partnership with RTA, allowing us to further provide residents in Dubai with our sustainable transport method. This move has further established our position in the Middle East market as we continue our rapid growth. We also found that more than 20% of TIER’s trips served as a first and last-mile connection to Dubai metro stations and we will continue to work on providing our services at a wider scale with the addition of new areas to meet this demand.”
TIER’s collaboration with the RTA has been critical to establishing its market position and has helped solidify TIER’s commitment to ensuring a liveable and safe future for current and future generations. The e-scooters are only available in the most advanced model, the TIER 5, which has advanced safety features such as three independent brakes, grippy handlebars, large tires, in-app navigation, and a bright light. TIER has also equipped its latest generation with signal indicators that provide 360° visibility, making it the only e-scooter in the Middle East region with this feature.
TIER e-scooters are available to all residents and tourists by downloading the global app, which allows them to use the service in any of the 20 countries where TIER is located. Users can search for a TIER e-scooter on the virtual map after downloading the app and unlock it by scanning the QR code. Riders can complete their journey using TIER’s hassle-free virtual parking system by simply finding a designated safe parking location and pressing the ‘End Ride’ button.
