Trend Micro Incorporated has revealed WeDiscover, a Channel Partner Demand Generation Program to strengthen Trend Micro’s market position in the Middle East and North Africa (MENA). The initiative is meant to assist partners use Trend Micro products to differentiate their services, gain new security knowledge, and grow profitable businesses while meeting the needs of consumers in a changing security market.
“At Trend Micro, we aim to be creative in everything we do, and the WeDiscover partner program in the MENA region is one such feat,” said Moataz Bin Ali, VP & Managing Director, Middle East and Africa (MENA) at Trend Micro.
Also said, “We are devoted to consistently providing a future-proof framework for our partners to leverage Trend Micro solutions, resonating with our continued efforts to secure the digital transformation journey of the region. Our investment and dedication forefronts our commitment to building an accelerated growing hub of innovations, and protecting it through every phase of its evolution,”
The evolving demand creation effort provides channel partners with a well-designed framework for identifying untapped markets, investigating new revenue streams, and accelerating sales. Highlights of the WeDiscover programme include:
“The Channel Partner Demand Generation Program, WeDiscover will contribute to the success of our partners, and enable them to discover more rewarding ways of thriving ,”said Mohamed Mrad,”Channel Director MENA, Trend Micro “Such a collaborative initiative with help our channel partners generate new business whilst strengthening our network in the region.