Veritas Technologies has announced the appointment of Geoff Greenlaw as its new VP of Channel and Alliances for Europe, Middle East, Africa and India (EMEAI). Greenlaw’s first priority in the new role will be to roll out there vamped and simplified 2022 Veritas Partner Force Program, which will make it more profitable for the channel community to help customers recover from ransomware attacks and to manage data across increasingly complex multi-cloud environments.
Greenlaw’s key priorities are to reward the channel community for strategically expanding Veritas footprint with new incentives and double rebates for key products that will harden customers’ resilience against ransomware attacks. Greenlaw wants to ensure that the channel will benefit from a regular exchange of detailed information from a sales enablement, communication and marketing perspective. By providing greater insight into renewal opportunities and customer revenue forecasting, he wants to empower resellers to increase their profits.
An industry veteran, with over 25 years’ experience of managing IT channel and sales teams across Europe, the Middle East and Africa, Greenlaw has been with Veritas for over seventeen years. During his tenure, he has previously held various roles as Head of Enterprise Sales in the UK, as Country Director for South Africa, as Head of Channel for the UK and Nordics, and as Head of Channel for Veritas’ International Emerging Region, based in the UAE.
“Geoff has been empowering the Veritas Partner Force community for success in some of our most channel-centric markets in the world,” said Mike Walkey, global VP of Channel Sales and Alliances at Veritas.
He added, “We are excited to have him bring that wealth of experience and reputation for success to the wider EMEAI programme. We are 100% committed to our channel and expect Geoff’s knowledge, insight and passion for partnering to help us deliver further on our channel promise.”
“The acceleration of digital transformation that we’ve witnessed in the last year represents a huge opportunity for the channel,” says Geoff Greenlaw, VP of Channel and for EMEAI at Veritas.
“I feel fortunate to be stepping into this expanded role just at the point that we are introducing the Partner Force 22 programme, which will help our channel to address this. I look forward to building deeper and wider relationships with the channel community across EMEAI, and working together to meet the needs of businesses as they face the rising threat of ransomware and the increasing complexity of multi cloud environments,” explained Geoff Greenlaw.
