By Nelson Ikechukwu Nworie
Digital Marketing has become one of the most in-demand skills as the world continues to transit into a new digital age. If you are looking to grow your career, manage your business, or promote an existing one, digital marketing is just the right skill set for you.
In this article, you will learn Why learning digital marketing is Important in 2021. Digital marketing is the future of global business. People worldwide are connected to online platforms like Google, Bing, and social media channels such as Facebook, Instagram, LinkedIn, TikTok, and Twitter, etc.
It requires an understanding of the digital marketing skills to be able to harness the opportunity on these platforms, boost your career and help businesses in achieving Returns on Investment [ROI]
And for this purpose, many companies are focused on hiring digital marketers to keep up with the ongoing wave of digital transformation. Also in digital marketing, career growth is very fast because now businesses do not have a choice on whether to market their business digitally or not. Now the question is how well they do it.
Here are some of the key reasons why you should consider choosing a digital marketing career in 2021.
High demand for digital marketers
Statistics have shown that Digital Marketing is among the top ten most demanded skills right now, as a lot of companies are trying to promote their products and services through digital platforms.
Technologies such as smartphones, tablets, and computers have become the major source of interaction. Companies are looking for skillful people who can develop their business, increase their leads, sales and profits through these technologies.
Start your own business [or promote the existing one]
Digital Marketing skills allow you to understand the effective way to start and grow your business in practical terms. And hence you can be your own boss or an entrepreneur. If you don’t believe in working for others – ‘the so-called 9 – 6 rat race’ then you can just be a freelancer and can work for n-number of companies at your comfortable hours across the world.
Digital marketing is a survival skill
Digital marketing is becoming a survival skill for many in 21st century. It allows young entrepreneurs to start their side-hustles at a very low cost because they have all the necessary skills to brand, market, and advertise themselves or their products and services. Also, as a very skilled digital marketer, you can earn thousands of dollars monthly, it is ranked one of the best paying jobs in the digital space.
Digital marketing gives a wide variety of career choices
As the field of digital marketing is so broad, you can be rest assured that your options won’t be limited when it comes to choosing a career path. Here are some of the career paths that you can choose:
- Content Strategist
- Content Manager
- Social Media Manager
- Social Media Executive
- Online/Advertising Manager
- Online/Advertising Executive
- Digital Marketing Manager
- Marketing Analyst
- SEO Executive
- SEO Manager
- Affiliate Executive
A valuable skill at an affordable price
Digital Marketing is highly cost-effective as compared to MBA or any marketing course. The duration of the courses is also less as compared to other marketing courses. One even can learn and earn simultaneously.
Hailing from Nigeria, Nelson Ikechukwu Nworie is a certified digital marketer from Learners Point Institute and Google Academy.