Why self-lit pixels are a must have for home entertainment screens


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Over the past year, video content has helped to provide much needed entertainment and connectivity within the home. Whether it be investing in a new series, watching a movie to unwind, or having an epic gaming session, televisions have helped engage and immerse millions.  

As more rich types of content reach home entertainment systems, households might be noticing concerns when it comes to video playback. Elements such as image quality can have a significant impact on how a scene is viewed and how much impact it has on the viewer. If you’re watching a film with a typical LED TV, the ‘black’ is often not dark enough to show adequate shading and the details of night scenes are not given full justice. This is because LED TVs cannot typically achieve perfect blacks, creating an imprecise level of darkening, which results in a ‘halo’ effect around brightly lit objects on a dark background. If there is a struggle to discern the details of an epic night battle in a film, consider an upgrade with an OLED TV from LG Electronics (LG).

How OLED works

Only cutting-edge OLED pixels emit their own light, which means movies mesmerize and sport matches feel like you’re in the heart of the stadium. Millions of OLED pixels emit their own light independently, and can be completely turned off when required. This unveils perfect black, over a billion rich colors, and infinite contrast. On top of delivering jaw-dropping graphics (thanks to unparalleled variable refresh rate and ultra-fast response time), LG OLED TVs feature HDR Gaming Interest Group’s (HGiG) HDR gaming profile. This means that gamers can enjoy high quality graphics when playing HDR games via consoles on their LG TVs.

AI Picture Processing Technology

With the incredible picture quality that OLED is renowned for, enhanced by LG’s AI Picture Pro processing technology, LG OLED TVs are able to deliver stunning 4K content with a 120Hz refresh rate and advanced HDMI features such as auto low latency mode (ALLM), enhanced audio return channel (eARC) and variable refresh rate (VRR). Equally adept at both movies and games, LG Gallery Series TV with Dolby Vision and LG webOS guarantees the most cinematic visuals and intuitive viewer experience.

Slim Design

LG OLED technology unlocks a new world of TV design with a minimalist bezel and sleek profile, putting the spotlight on your content while complementing any home interior.


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