XFX launches “one-of-its-kind” Experience Zone for gamers in the UAE


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XFX has recently unveiled a “one of its kind” Experience Zone for gamers where the company will showcase the best of XFX AMD RADEON Technology available to gamers in the region. The showcase also features products from WD, AOC, MSI, and ThermalTake – that essentially complement all the products on offer by XFX.

Space has been designed to be futuristic and is headlined by a State-of-the-Art gaming machine that features a 32-core AMD Ryzen Threadripper, 64 GB RAM, 1 TB SSD, 4 TB HDD, a custom water-cooled loop, and graphics duty powered by the Triple Dissipation Thicc III Ultra XFX Radeon RX 5700XT. On display will also be all the products from the XFX lineup, along with technical guidance on what products best suit the needs of the customers that visit. Gamers who visit the zone can also experience gaming on these machines first-hand and will enhance the component buying process through experience and not just research.

Speaking about the XFX Experience Zone, Sunny Narain, Managing Director, XFXForce Technology LLC said, “XFX has been working exclusively with AMD since 2009, and it was time to double down on this partnership by showcasing the benefits of buying AMD products through experience and not just through recommendation. This is made possible by building the best Gaming PCs at all levels and allowing our guests to try the product before they invest their money in the products we recommend.”

Narain added, “The Experience Zone also allows us to bring to market all the latest products at the same time as international launches – now putting the high-end Graphics availability in the UAE market on the same level as international distribution. We are looking forward to enhancing the experience of any buyer.”

The XFX Experience Zone is open for the public to visit, try and buy all the products from the XFX lineup along with any Technical Expertise on an XFX Product range that may be needed to upgrade any existing systems that gamers have. Gaming machines ranging from the entry-level budget gaming PC right up to the hardcore fully spec’d out 32-core based gaming PC will be on display and available to Experience. Apart from Hardware, XFX has its line of Gaming Chairs that are also on display at the Experience Center.


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