Zumvie announced the launch of an innovative new platform that enables Software-as-a-Service (SaaS) companies to create fully clickable product demos that can be embedded in blogs, landing pages, emails, sharable URLs, and more after graduating from the Flat6Labs Ignite seed program in Abu Dhabi. The demos provide customers and prospects with a fully interactive way to explore the features and capabilities of a solution without the need for any time-consuming registration or logging in.
Outlining the company’s commitment to continuous innovation and enhancement, Arturs Valenieks, Co-founder and CTO at Zumvie, “Within the next couple of months, we will have built out an advanced analytics panel which will enable our customers to see how people are engaging with the demos. We are also on track to roll out a walkthrough feature that will allow companies to guide visitors through the demos and elaborate further on available features.”
Spending on SaaS in the Middle East and North Africa (MENA) region increased by 18.9 percent last year and is expected to increase by 16 percent this year. “The increasing demand for cloud-delivered, subscription-based software is resulting in an exponential increase in the number of offerings available.” While this trend provides buyers with more options and negotiation power, it also has the potential to overwhelm them and leave them unable to effectively evaluate and select the solution that best fits their needs, according to Bertrams Lukstins, Co-founder of Zumvie.
The company’s market analysis reveals that 57% of the SaaS selection process is completed before buyers even approach a SaaS company’s sales team. “Our solution enables SaaS providers to gain an edge during this critical consideration stage as it allows prospects to experience, rather than just read about the solution’s features and functionality,” Lukstins said. “Equally important, it enables companies to be far more thorough and effective in their analysis of SaaS solutions. This can help ensure they shortlist the offerings that best meet the unique needs of their organisation while sidestepping the frustrations they’d typically face with traditional, lengthy sales and evaluation processes.”
Zumvie’s platform provides significant value by eliminating the need for SaaS companies to devote valuable technical resources to the task of creating fully interactive product demos. These SaaS companies simply need to start a subscription to gain access to a powerful dashboard that allows them to create an unlimited number of demos on the platform.
Each of these can be highly customized with specific starting points, test data, and even feature deactivation, allowing demos to focus on specific aspects of the solution that SaaS providers want to highlight. Furthermore, customers can use any existing tools they have, such as Google Analytics and Hotjar, to determine how well their demos are performing.
