By: Joe Byrne, CTO Advisor, Cisco Observability While the use […]

PubMatic, an independent technology company that provides the future supply chain for digital advertising, announced that all of its global data centers are now powered by 100% renewable energy. This significant milestone was achieved as the company embarks on a comprehensive, multi-pronged sustainability plan by the end of 2022.

The event opened with an interactive and entertaining gamified introduction to HUAWEI Ads. Huawei speakers greeted attendees and gave a detailed presentation on HUAWEI Ads’ performance as a programmatic advertising platform.

Advertising through programmatic means is continually evolving. There are so many options out there, from online ads and video to digital out-of-home, streaming, voice and TV that it can be difficult to understand them all.

Performance marketing and ability to measure milestones have also become integral to organizational strategy through the multitude of channels available to drive campaigns and deliver positive outcomes. Social media influence in the GCC was mentioned previously, and social media ads represent a powerful channel to reach out and attract new customers, with various ad formats and payment methods available to explore.