In a recent development, the Arab African International Bank (AAIB) announced a collaboration with Liferay Inc.; a provider of digital platforms. This is in line with the former’s digital transformation and customer-centric strategy, which is believed to enhance AAIB customers’ digital experience, through facilitating and securing their access to the bank’s various touchpoints, whether internet banking or mobile application.

“The Platinum partner status recognizes the power and commitment of Link Development to address priorities and resolve challenges of our customers, especially when it comes to digital customer experiences,” says Ahmed Saad.

Liferay provides an abstract layer resulting from this relationship, allowing clients to operate Liferay DXP on other cloud providers with added PaaS capabilities, including Microsoft Azure, which has a strong presence in the region.

Boxever’s CDP provides a 360-degree view of customers, advanced segmentation, real-time decisioning and experimentation that acts as the brain within an organization’s marketing stack to make every customer interaction more relevant and engaging.

Public and private-sector organizations across the Middle East are rapidly shifting customer, employee, and citizen services from in-person and manual processes to more flexible and efficient cloud-based platforms.