According to Google MENA’s back-to-school insights, ‘quality,’ followed closely by ‘price,’ is the number one decision driver for families doing back-to-school (BTS) shopping, and Epson’s EcoTank printers deliver in both of these key areas.

Natalie Harrison, Head of Marketing, Epson, Middle East, Africa, and Turkey, spoke with TECHx this year on International Women’s Day about her experience with Epson and the role of women in tech industry.

Epson is reconsidering the fundamental ways it creates ideas and puts them to market to achieve this, as well as to increase global competitiveness with the use of new innovation and venture capital funds.

This year’s pre-GITEX feature includes a conversation with Jason McMillan, Sales Director, Epson Middle East @ Epson, to understand more about the brand’s expectations for the event. Check out the replies we received.

With the purchase of selected EcoTank printers, Epson’s back-to-school promotion assures families no additional fees for up to three years. Customers get a 3-year warranty, paper supplies, and ink while buying an Epson EcoTank printer.