du Partners with UAE Schools for Innovative Student Educational Experiences

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du, part of Emirates Integrated Telecommunications Company (EITC), has successfully concluded an educational initiative aimed at empowering UAE students. In collaboration with top local schools, including Dubai National School, School of Research Science, American Academy for Girls, and Hamdan Bin Rashid School, du provided a series of engaging visits designed to inspire and guide the next generation of UAE nationals towards promising career paths.

Youth Empowerment and Emiratisation

Aligned with du’s commitment to youth empowerment and Emiratisation, these visits offered students immersive experiences within the company’s operations. The initiative marks a significant milestone in du’s efforts to invest in the nation’s future leaders by providing them with insights into various professional environments.

Insights from Industry Experts

During the visits, students participated in talent tours, interacted with subject matter experts, and engaged in practical sessions. These activities provided a comprehensive understanding of du’s operations and the diverse career opportunities available in the telecommunications sector.

Commitment to Future Leaders

Fatema Al Afeefi, Head of Employee Experience and HR Digitalization at du, highlighted the initiative’s impact: “This initiative reflects our commitment to investing in the nation’s future leaders. We are delighted with the positive feedback from the students and the impact our educational visits have had. Our goal was to provide insights into our operations, expose students to diverse career paths in telecommunications, and possibly direct their academic interests toward these professions. We look forward to continuing our support and investment in the education sector and the empowerment of UAE’s youth through similar initiatives.”

Interactive and Hands-On Learning

Students experienced a comprehensive tour of du’s headquarters in Dubai Hills, witnessing the critical operations and technological innovations driving the company’s success. Interactive and hands-on sessions, including simulations and practical tasks, allowed students to apply their academic knowledge in real-world scenarios. This blend of theoretical and practical learning ensured a rich, engaging educational experience, bridging a meaningful connection between students and the world of telecommunications.

By hosting these innovative educational experiences, du is not only fostering the professional growth of UAE’s youth but also contributing to the broader goals of national development and Emiratisation.


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