Freshworks Inc. (NASDAQ: FRSH) has launched a cutting-edge data center in the UAE, powered by Amazon Web Services (AWS), to enhance its services across the Middle East and Africa (MEA). This significant move reinforces Freshworks’ commitment to driving innovation and supporting the digital transformation of businesses in the region.
“We are thrilled to further strengthen our presence in MEA with the new data center in UAE,” said Abe Smith, Chief of Global Field Operations at Freshworks. “This investment demonstrates our dedication to supporting the growth and digital transformation of businesses in the region. With our data center, companies requiring regional data compliance within the UAE can depend on us for business software in Customer Service, IT, and Sales and Marketing. Freshworks will be partnering with AWS in joint go-to-market efforts to serve our mutual customers in the region.”
Serving customers from 72 countries, the UAE data center will become the hub of Freshworks’ MEA operations. Leveraging AWS’s robust cloud infrastructure, Freshworks aims to deliver superior performance and compliance with regional data residency requirements.
“Data residency has always been a topic of conversation with our customers in the region, and we wanted to showcase our commitment to them,” said Sandie Overtveld, Senior Vice President of Freshworks APAC and MEA. “We believe the data center will bolster our solution performance, enabling businesses to serve their customers and employees in the UAE even better.”
Customers like Magrabi are already seeing the benefits. “Freshworks has played a crucial role in enhancing our customer experience management,” said Habib Afzal, Head of Omni Channel at Magrabi. “Their solutions have significantly streamlined our processes and enhanced our visibility across functions. We are excited about Freshworks’ new journey with the launch of their data center in the UAE, and we are confident it will bring additional benefits to businesses like ours in the region.”
AWS’s Praveen Sridhar, head of Partner Business, AWS India and South Asia, also expressed enthusiasm for the collaboration. “We are excited to support Freshworks’ expansion in the MEA region. The recent launch of the AWS Middle East (UAE) Region aligns with Freshworks’ strategy to enhance service delivery in this market. Leveraging AWS’s infrastructure, Freshworks can offer superior performance, scalability, and flexibility. This collaboration highlights our joint commitment to driving business growth and delivering customer-centric solutions enabled by AI.”
This new data center marks a critical milestone in Freshworks’ expansion strategy in MEA, demonstrating the company’s dedication to helping businesses delight their customers and employees. Among Freshworks’ prominent clients in the region are Aramex, Landmark Group, and Magrabi.
