THEKÜR leverages AI to give personalized beauty recommendations to GCC shoppers

THEKÜR is a technology-led beauty retailer that combines expert knowledge backed by data and technology, to provide a personalized shopping experience for their customers. They are an innovative, homegrown company pushing the limits of what beauty technology looks like in the region.

Powered by SkinMatch, a beauty software solution that analyzes over 50,000 product ingredients, THEKÜR offers curated personal beauty care product recommendations and insights for people with melanin-rich skin and textured hair in the Middle East.

THEKÜR uses AI technology in their skin and hair Product Recommendation Engine to identify the ideal goods from their inventory based on each customer’s needs, lifestyle, and environmental factors.

Shoppers can take the hair and skin quizzes on THEKÜR’s website to discover a tailored regimen with recommended products, the benefits of each product and details on how to use them in tandem. This custom algorithm also drives the Product Match feature on individual product pages.  After taking the quiz, shoppers will unlock a Product Match rating on each product page, scoring the product’s relevance against their quiz answers.

The company prides itself in providing quality products, but they are also committed to trust and transparency. An INCI Ingredient Explainer that provides customers with information on the product’s ingredients can be found on each product page on their website. Utilizing the INCI system provides complete ingredient transparency, assisting consumers in making judgments regarding the origin, prospective applications, and side effects of any product formula.