Barracuda to showcase its product innovations at Gitex 2022

Barracuda, a provider of cloud-first security solutions, is heading to GITEX Global 2022 where it will demonstrate a series of major updates across its security solutions portfolio which were unveiled at a recent virtual worldwide customer conference.

The company will demonstrate new products and services at GITEX that are intended to support customers with complex challenges related to digital business transformation in the areas of Email Protection, Zero Trust Access, Managed XDR, and Data Protection while keeping them protected against the most persistent and evolving cyberattacks, such as ransomware.

Toni El Inati – RVP Sales, META & CEE, Barracuda Networks said “We are excited to once again participate at GITEX Global which will offer us the opportunity to showcase our latest solutions. While these spam email, application, and network protection, the common feature they all share is their simplicity and effectiveness. As cyber threats grow in sophistication, and as IT environments become increasingly complex, it is this message of simplicity that we have found resonates strongly with our customers and prospects. At GITEX, we intend to inform attendees about how our solutions deliver the advanced functionality they need to defend against modern threats while keeping usability at their core.”

Additionally, Barracuda is prepared to build on this success after making its Cloud-to-Cloud Backup service accessible to customers in the United Arab Emirates from Microsoft’s local cloud data centres in the Emirates. The company will launch its data centre services in South Africa concurrently with its participation at GITEX Global, providing local cloud data protection to its clients.

Among the latest product innovations, the company will be demonstrating at GITEX Global 2022 are:

• Zero Trust Access: as part of Barracuda’s SASE platform, Barracuda CloudGen Access now includes web security to protect users no matter where they work.
• Email Protection: now with Zero Trust Access, Barracuda Email Protection hardens the Microsoft 365 environment by continuously verifying and only allowing the right users to access the right resources.
• Data Protection: Barracuda Cloud-to-Cloud Backup is transactable in Azure Marketplace. Barracuda’s Data Protection business momentum was boosted by the growth in its Cloud-to-Cloud Backup SaaS product line that protects data stored in Microsoft 365.

Barracuda will also leverage its presence at GITEX to engage with and expand its channel ecosystem.

 “The channel community is currently being challenged to compete largely on price rather than on value. In this competitive landscape, Barracuda presents a unique ability for our partners to land and expand. Given the breadth and quality of our solutions portfolio, I believe there is always a relevant Barracuda solution that can be offered to prospective customers. Once these businesses have experienced the power and simplicity of our solutions, it is easy for our partners to grow these engagements into profitable long-term partnerships,” said El Inati.

Throughout the five days of the event, top executives from Barracuda and representatives of its sales, pre-sales, and technical teams will be on hand at the company’s booth, located in Hall 1 at Stand C20.