Dell Technologies awarded Mindware EMEA Distributor of the Year 2022 

Mindware, a Value-Added Distributor (VAD) in the Middle East and Africa, announced that it has been awarded the prestigious title of EMEA Distributor of the Year 2022 by Dell Technologies for the second consecutive year. 

The annual Dell awards honour partners who best represent the vendor’s mission and help to grow business through leadership in their respective industries and exceptional performance. For its capacity to market, distribute, and offer implementation services support across the region for Dell’s cutting-edge technology and service portfolio that aids businesses in transforming their operations and preparing for the future of work, Mindware received an award.

Both mindware and dell have had a successful partnership for over 21 years. Mindware maintains a comprehensive ecosystem of over 4,000 partners skilled in many diverse domains and is constantly supported by the distributors’ teams. It employs a dedicated Dell technologies Business unit that always works in close partnership with the vendor and promotes and delivers solutions with amazing service quality and technical support. 

The distributor runs a dedicated Cloud practice which is in sync with Dell technologies to gain its vision for the MEA region. partners of Mindware are getting training and are being enabled to use and deliver Dell technologies solutions for cloud migration, a major move towards digital transformation for any enterprise.

Ashraf Hamid Managing Director – Distribution Middle East, Turkey, Russia and Africa at Dell Technologies said “With the ongoing pandemic, we understand the challenges faced by distribution businesses, and acknowledge the impressive resilience, professionalism and inventiveness shown by Mindware that has helped Dell penetrate the market. This award recognizes Mindware’s business alignment to Dell’s strategy, their differentiated performance, various growth initiatives, and the breadth of solutions we jointly bring to market. We look forward to even more success in the future together.”

Speaking about the award, Philippe Jarre, CEO at Mindware commented, “This is indeed a wonderful accolade! Winning the award for the second year in a row is testament to our distribution leadership. I attribute a large part of the success to our understanding of the complexities of solution-selling as opposed to the typical transactional dealings. We also share the same ideals and principles as Dell Technologies, such as our teamwork spirit and winning culture. Our companies, therefore, work seamlessly together. Our partnership has gone from strength to strength over the years. We thank Dell for this recognition and reiterate our continued commitment to maintaining a long-standing, mutually beneficial relationship.”