Hisense AND McDonald’s embark on a collaborative partnership for FIFA

Hisense, a global consumer electronics and white goods manufacturer, has signed a collaborative partnership with McDonald’s, a globally popular Quick Service Restaurant, to support the launch of its FIFA World Cup 2022TM campaign in the GCC. The campaign will take place in 760 restaurants across the Kingdom of Saudi Arabia, the United Arab Emirates, Kuwait, Qatar, Bahrain, and Oman.

As GCC countries prepare to redefine World Cup expectations, Hisense and McDonald’s, as official sponsors of FIFA World Cup 2022TM, have the opportunity to capitalize on the host region’s pride and passion through engagement activities. 

“With a sense of ownership comes a desire for participation. Everyone will want to be involved in this glorious global sporting event and have access to the occasion. We look forward to engaging with millions of World Cup fans across the region through this exciting partnership, connecting with more audiences in F&B sector and not being limited to consumer electronics,” said Jason Ou, President of Hisense Middle East and Africa.

Hisense and McDonald’s are giving millions of World Cup fans in the region the opportunity to engage with and be a part of this historic moment in global football history. The campaign guarantees a win for every McDonald’s customer who spends the minimum amount. Free McDonald’s products, 65″ Hisense TVs, sound bars, exciting products from other participating brands, and even tickets to the FIFA World Cup 2022TM in Qatar are among the prizes available. Football fever is expected to peak on October 15th, 2022. 

“As an official sponsor of the FIFA World Cup 2022^TM in Qatar, we want to bring football fans from across the region closer to the action and give them a chance to express their passion and sense of pride,” added Jason Ou. “Whether it is match tickets or high-tech Hisense products to enjoy the games at home, through our partnership with McDonald’s, we are proud to be helping more supporters be a part of the event and improve their experience of the GCC’s first FIFA World Cup.”

The collaboration with McDonald’s is an indication of Hisense’s plans to increase its marketing efforts during Q4 2022, following the success of its ongoing ‘Buy & Win campaign’ across the Middle East region.