Trescon appoints Naveen Bharadwaj as its Group CEO

Global business events organizer and consulting firm Trescon has appointed renowned industry professional Naveen Bharadwaj as its Group CEO to lead Trescon and its associated business entities such as World Blockchain Summit (WBS) – the world’s longest-running blockchain summit series; IIFF – India’s premier international furniture and interior fair; and Demandify – a B2B demand generation and media vertical assisting in scaling marketing campaigns and strategies for technology companies globally.

As the new CEO, Naveen will prioritise Trescon’s current business events in the emerging tech space like blockchain, fintech, metaverse, AI, data and cybersecurity into fresh markets while helping in quickly ideating and starting new business lines.

Mohammed Saleem, Founding Chairman of Tresco said “It is my pleasure to welcome Naveen to the Trescon family. His successful experience and extensive knowledge from the tech and events industries will help accelerate our growth in international markets like the Middle East, Africa, APAC, Europe and the Americas. We will also work together on launching new business lines as part of Trescon’s Vision2025 which will be championed by Naveen and me, with the support of our management team.”

Naveen, a computer science engineer by training, joins Trescon with over 15 years of expertise in strategy, divisional leadership, strategic partnerships, new market development, and full-cycle event management. He also has a passion for marketing, sales, partnerships, events, and public speaking. Throughout his career, he held several challenging positions, such as Chief Growth Officer at Spire Solutions, a regional leader in cybersecurity for the Middle East and Africa, and Director of Events & Partnerships for the French company Naseba, where his events received support from numerous National Leaders.

Speaking about his appointment, Naveen said “I am excited and honoured to be given the opportunity to lead a highly talented team of 250+ from Trescon, WBS, Demandify and IIFF. Our collective goal is to ensure the success of our Vision2025 by helping colleagues unleash their potential, elevating our brand, penetrating new markets, and building alternate revenue streams that supplement our existing set-up and address prevalent challenges in the various markets/sectors we operate in.”

Trescon’s Vision2025 challenges the events industry’s status quo and focuses on growing both brand and business by building internal capacity to launch new businesses outside of the events space. It’s conceptualized by Chairman Mohammed Saleem and Group CEO Naveen Bharadwaj, and spearheaded by a special task force of Vice Chairman Mithun Shetty, Managing Director Swarnavo Roy, COO Anil Kumar, Group CMO Madhukar Dudda, Group CSO Sanjiv Singh, CPO Vijay Walter, and CMO Sharath Ravi.