7 October 2024, Mon |
11:30 PM
By Khalid Sweidan, Vice President Sales – Middle East and Africa, ROE Visual
In recent years, the Pro audio-visual (AV) industry has experienced a sweeping revolution driven by technological advancements. From automated devices that can identify and carry out voice commands to sophisticated algorithms that enhance the audio-visual experience, the integration of ground-breaking technologies like artificial intelligence (AI), cloud computing, and LED displays, has brought about major shifts and innovations in the industry.
These advancements have fundamentally transformed the way we communicate, opening up new possibilities and opportunities across various sectors, including virtual productions, XR stages, and adapting quickly to the changing demands of corporate environments. Pro AV solutions are now able to provide more efficient and cost-effective ways for companies to deliver immersive productions and visual experiences.
Furthermore, the integration of these technologies has paved the way for even more exciting advancements in the AV industry. As a result, the industry is poised for continued growth and evolution in the years to come.
Looking ahead, the future of the Pro AV industry as a whole is promising. With its vast range of applications, this is a lucrative sector valued at over USD 200 billion. Furthermore, the Pro AV market is expected to grow at a CAGR of 7.9% between 2022 and 2027, with the Middle East and Africa region’s market size projected to increase by USD 113.26 billion.
The advancement of LED technology has enabled event organisers to create captivating visual experiences with LED screens, which are increasingly becoming the go-to solution for delivering immersive spaces for various industries. These solutions are more reliable, require lower maintenance, and offer tailored solutions to fit customer needs, resulting in reduced costs and increased efficiency.
The events industry is another sector that has been greatly impacted by the growth and evolution of the Pro AV industry. Pro AV solutions are now an essential part of event production, ranging from large-scale conferences and concerts to exhibitions. LED screens, in particular, have become a popular choice for creating captivating visual experiences at events. Advancements in LED technology, such as smaller pixel pitch displays, higher brightness levels, and improved image quality, have made LED screens more reliable and efficient, resulting in reduced maintenance costs and enhanced performance.
According to a recent report by Grand View Research, the global LED display market size is expected to reach $19.4 billion by 2025, driven by the increasing demand for high-quality visual displays in various industries, including events.
Pro AV technology has the power to deliver immense value to numerous industries, far beyond the examples given. With a high demand for immersive spaces, Pro AV is becoming the go-to industry for delivering these. These solutions are becoming more reliable, require lower maintenance, and offer tailored solutions to fit customer needs, resulting in reduced costs and increased efficiency.
Cloud computing is expected to play a significant role in further shaping the sector’s expansion. With cloud-based Pro AV solutions, remote access, control, and management of Pro AV systems and equipment are becoming possible from anywhere, resulting in more cost-effective and efficient operations. Cloud computing also enables faster and more secure data transfer, storage, and analytics, which enhances the performance and reliability of Pro AV systems. Furthermore, the use of cloud computing enables better analytics and ultimately leads to an improved and cost-effective Pro AV experience.
Companies such as ROE Visual have played a key role in driving this revolution, developing state-of-the-art LED screens that are increasingly being used in broadcast productions. The Ruby series and Black Pearl BP2V2 panels, for example, are highly regarded for their cutting-edge features and exceptional quality. ROE Visual’s innovative panels with GhostFrame technology have transformed live broadcast production by enabling safe camera switching and seamless compositions between virtual sets and cameras, revolutionising the use of virtual elements in the industry.
As a pioneer in the sector, ROE Visual also provides innovative LED solutions for the Pro AV industry, enabling event organisers to deliver stunning visual displays that captivate audiences and create unforgettable experiences, while adhering to the highest standards in design, manufacturing, and testing, and organising certified training courses. This allows ROE Visual clients to benefit from the latest innovations in LED solutions for the AV industry and improved performance and reliability, as well as reduced and predictable costs, allowing them to focus on their core business without distraction.
The evolution of this dynamic and developing sector will be explored in-depth at the upcoming Integrate Middle East exhibition and summit. Taking place from 16-18 May, Integrate Middle East’s debut edition will showcase a host of innovative technologies over three days at the Dubai World Trade Centre, along with crucial learning and networking opportunities for the entire Pro AV integration value chain, providing insights from influential business experts and building synergies for solution providers and buyers.
