Breaking Barriers: Acer’s New Business Units

In an exclusive interview with Acer’s top executives, Joumana Karam, Marketing Head, and New Business Development Regional Manager, and Michele Montecchio, General Manager for Acer Middle East, we delve deeper into the exciting world of Acer’s diverse business units and their participation at GITEX 2023. As technology continues to reshape our world, Acer stands at the forefront of innovation, offering a vision that transcends conventional boundaries and fosters deeper connections between individuals and the digital landscape.

Tell us about your participation at GITEX 2023. Which products and solutions will you be showcasing at the event?

Joumana Karam: Acer’s presence at GITEX 2023 is nothing short of a technological extravaganza. Our booth in Hall 15 will serve as a showcase for the latest, cutting-edge products and solutions from Acer. From the heart of this booth, you can explore an extensive array of offerings, spanning various business segments. We have something for everyone, ranging from the cornerstone PC technology to the innovative eMobility solutions, seamless connectivity solutions, essential accessories, air purifiers, and even power solutions.

Michele Montecchio, General Manager for Acer Middle East said,

Our expectations are high. We consider this event as the ideal platform for introducing our latest innovations. Beyond just showcasing our products, we’re keen on rekindling relationships with our existing partners and exploring new partnerships, particularly for our expanded portfolio. It’s a platform where technology enthusiasts, industry experts, and potential collaborators converge, and we are excited about the possibilities it holds.

What will be your theme of participation at GITEX 2023?

Joumana Karam: Our theme for GITEX 2023 is all about breaking boundaries and creating new connections. Beyond our well-established PC business, we are excited to unveil the entire spectrum of Acer’s new ventures. Imagine exploring our eMobility portfolio, including e-scooters that redefine urban transport, our groundbreaking “ebike” that embodies the future of eco-friendly mobility, and kinetic energy bike desks that merge health with technology. In the realm of connectivity, we have introduced cutting-edge routers, including the Acer Connect Vero W6m Wi-fi 6E Mesh Router, which marks our first foray into eco-friendly networking solutions. Additionally, we are highlighting our range of air purifiers and power stations, aiming to enhance lives and the environment in a profound way.

Do you plan to run any online and offline engagements alongside GITEX 2023?

Michele Montecchio: Absolutely, GITEX 2023 is not just about showcasing our products. It’s an opportunity to engage, educate, and inspire. We will have our products available for hands-on demonstrations during the event, allowing attendees to experience our innovations firsthand. Furthermore, we are eager to forge new collaborations, especially for our expanded portfolio, which is making its regional debut at GITEX Global. Our presence will extend to online platforms as well, where we will be connecting with a broader audience, sharing insights, and fostering discussions on the future of technology and its impact on our lives.

How have your regional strategies changed in recent months?

Michele Montecchio: Acer’s approach in the Middle East region has undergone a significant transformation in recent months. While we maintain a strong focus on our core strengths in PCs and gaming, we are diversifying our presence in the consumer and commercial electronics arena. This evolution includes the introduction of accessory products that complement our ecosystem, top-notch connectivity solutions, and urban e-mobility offerings such as e-scooters and electric bikes.

Joumana Karam: Sustainability is now a driving force behind our regional strategies. We are committed to making a positive impact on the environment. Our Vero lineup, for instance, is designed with post-consumer recycled materials, and we’re reducing carbon emissions across our products. Sustainability is not limited to a specific product range; it’s a thread that runs through many aspects of our business, expanding beyond traditional PC boundaries.

Conclusion:

Acer’s vision for the future is more than just a corporate strategy; it’s a commitment to innovation, sustainability, and enhancing the lives of individuals and businesses. As they participate in GITEX 2023, the brand is set to unveil a diverse range of products and solutions that break barriers between people and technology. With a strong presence in the Middle East and Africa, Acer continues to push the boundaries of what’s possible in the world of technology, offering a future where the integration of hardware, software, and services creates seamless ecosystems that enhance our digital world.