Samsung unveils mobile AI portal in Vegas

In anticipation of the upcoming Galaxy Unpacked event on January 17 and ahead of the Consumer Electronics Show, Samsung is offering glimpses of new AI-powered features for their mobile devices.

As a celebration of the dawn of a new era in Galaxy innovations, Samsung has joined forces with Marvel Studios’ “What If…?” Season 2, currently available for streaming exclusively on Disney+. This collaboration took center stage on January 8, as the exterior LED display of Sphere was transformed into an epic showcase featuring Doctor Strange against the backdrop of the Las Vegas skyline. This stunning display served as a teaser for the forthcoming mobile AI capabilities that will soon be available to Galaxy users worldwide. Drawing parallels to Marvel’s iconic character Doctor Strange, who discovers new portals leading to endless possibilities, Galaxy AI is poised to revolutionize discovery in an entirely novel manner.

Stephanie Choi, Executive Vice President, and Head of Marketing of Mobile eXperience Business at Samsung Electronics, expressed, “We are ushering in a new era of innovation at Galaxy Unpacked, introducing AI experiences on mobile devices like never before.” Choi emphasized that Galaxy AI will empower users across all aspects of life. The campaign, featuring Doctor Strange and the captivating Las Vegas skyline, provided a sneak peek into one of the ways Samsung is advancing and leading in mobile technology. The company hinted at an upcoming revelation of this innovative collaboration with a longstanding partner in the tech industry.