HMD Partners with FC Barcelona in 3-Year Deal

FC Barcelona has announced a new high-profile partner in Human Mobile Devices (HMD), a European mobile phone innovator. This three-year partnership designates HMD as both a Global Partner and the Official Mobile Phone Partner of FC Barcelona. The collaboration extends across all FC Barcelona teams, including basketball, futsal, handball, and roller hockey.

The partnership was unveiled in a unique fashion via a social media video featuring Lamine Yamal’s hairdresser, Saul Peregrina. The video showcases Peregrina creating intricate artwork by shaving the FC Barcelona crest and HMD logo into a fan’s head. This creative process, which took two hours, highlights the innovative spirit of both brands.

Sanmeet Singh Kochhar, Vice President of HMD in the AMEA Region, expressed excitement about the partnership: “Football is the number one sport in the Middle East, and FC Barcelona is highly popular in our region. This partnership will bring Barcelona fans closer to their favorite team through HMD.”

Lars Silberbauer, Global Chief Marketing Officer at HMD, added: “FC Barcelona is synonymous with creativity and innovation, values we share at HMD. We are thrilled to support the club and engage with the fans in exciting ways.”

In addition to stadium presence, HMD will be prominently featured across FC Barcelona’s digital platforms, which boast over 468 million followers. The partnership will involve collaborative digital content to enhance fan engagement and visibility.

Juli Guiu, Vice-President of the FC Barcelona Marketing Area, highlighted the alignment of values: “We are proud to welcome HMD as a Global Partner. Their commitment to responsible technology and future-oriented thinking resonates with our own values. Together, we look forward to a successful partnership.”

For more updates on this exciting partnership, follow FC Barcelona and HMD on their social media channels.