NTT DATA Joins Arsenal as Official Digital Transformation Partner

NTT DATA, a global digital business and IT services company, has announced a landmark multi-year partnership with Arsenal Football Club, becoming the club’s Official Digital Transformation Partner. This collaboration marks a significant step in enhancing the Arsenal supporter experience through advanced technology and digital innovation.

As Arsenal’s Official Digital Transformation Partner, NTT DATA will leverage its expertise to revolutionize the club’s digital platforms and capabilities. This partnership aims to strengthen Arsenal’s connection with its global fanbase by integrating cutting-edge technologies such as data analytics, machine learning, and real-time integrations.

The collaboration will enable Arsenal to deliver a hyper-personalized supporter experience, offering tailored content, exclusive insights, and special promotions. Fans will benefit from enhanced capabilities across the Arsenal ecosystem, including access to unique offers from the club and its partners.

Juliet Slot, Chief Commercial Officer at Arsenal, expressed enthusiasm about the partnership: “We’re thrilled to welcome NTT DATA as our first Official Digital Transformation Partner. Our goal is to enhance our connection with supporters worldwide, and improving our digital capabilities is crucial to achieving this. By advancing our service and engagement, we aim to drive performance and growth.”

Niccolo Spataro, CEO of NTT DATA in the UK and Ireland, highlighted the significance of the partnership: “Arsenal is a globally recognized football club with a pioneering commitment to delivering exceptional supporter experiences. This aligns perfectly with NTT DATA’s core values and approach. We look forward to using our expertise to help Arsenal create remarkable experiences for its supporters.”

NTT DATA is renowned for its role in transforming sports through technology, serving as the technology partner for major sporting events such as The Open and the NTT INDYCAR SERIES. By utilizing real-time data analysis, AI, digital twin technology, and Private 5G, NTT DATA brings fans closer to their favorite sports moments, whether they’re watching from home, online, or in future stadiums.