e& and Manchester City to celebrate the joy of high-speed moments

Global technology group e& is set for a major match day takeover as Manchester City faces Brentford on Saturday, 14th September 2024, at the Etihad Stadium in Manchester, UK. Fans of the Four-In-A-Row Premier League champions will experience exciting match day activations centered around the thrill of high-speed moments in football. One of the highlights includes dynamic stadium LEDs displaying the speed of shots in real-time, allowing fans to see how fast a powerful Erling Haaland strike travels.

In Abu Dhabi, UAE, football fans can watch the game live at City Challenge in Yas Mall. The event will be hosted by popular influencer FG, who will guide fans through a range of speed-related activities for a chance to win fantastic prizes. This match day will also feature a live connection between Manchester and Abu Dhabi, with fans participating in a first-ever halftime quiz, uniting supporters from both locations.

e&’s commitment to football is part of its broader strategy to engage with its 175 million subscribers across 33 countries in the Middle East, Asia, and Africa, regions where football is a passion shared by millions. The partnership between e& and Manchester City has spanned 15 years, delivering impactful results both on and off the pitch. This match day takeover exemplifies e&’s ongoing effort to connect with football fans globally through innovative experiences across TV, digital, and social platforms.

The Manchester City vs. Brentford match will kick off at 3:00 PM (6:00 PM UAE) on Saturday, 14th September 2024. The game will be screened live at City Challenge, Yas Mall, Yas Island, Abu Dhabi. Fans in attendance can also watch participants from City Football Schools walk out with the players, wearing e&-branded shirts, adding to the unforgettable match day atmosphere.

This match day takeover showcases e&’s role as a global tech leader and its dedication to enriching the football experience for fans worldwide.