16 October 2024, Wed |
12:56 PM
Worldwide PC shipments totaled 62.9 million units in the third quarter of 2024, reflecting a 1.3% decline from the same period in 2023, as per preliminary results from Gartner, Inc. This downturn follows three consecutive quarters of year-over-year growth in the PC market.
Mikako Kitagawa, Director Analyst at Gartner, stated, “Despite a full lineup of Windows-based AI PCs for both Arm and x86, the demand for PCs was not significantly boosted, as buyers have yet to recognize their clear benefits or business value.” Kitagawa further noted that the anticipated demand for a Windows PC refresh—prompted by the end of Windows 10 support in 2025—did not fully materialize during Q3, partly due to economic challenges in certain regions.
Looking ahead, Kitagawa expressed optimism: “Despite the year-over-year decline, the PC market remains on a recovery track. We expect demand to increase towards the end of 2024, with robust growth anticipated in 2025, coinciding with a peak in PC refreshes.”
Top Vendors and Market Shares
No changes occurred in the top four vendor rankings compared to Q3 2023. Lenovo, HP, Apple, and Acer saw year-over-year growth, while Dell and ASUS experienced declines in shipments.
Preliminary Worldwide PC Vendor Unit Shipment Estimates for Q3 2024:
– Lenovo:
– Q3 2024 Shipments: 16,587
– Q3 2024 Market Share: 26.3%
– Q3 2023 Shipments: 16,178
– Q3 2023 Market Share: 25.3%
– Growth: 2.5%
– HP Inc.:
– Q3 2024 Shipments: 13,572
– Q3 2024 Market Share: 21.5%
– Q3 2023 Shipments: 13,531
– Q3 2023 Market Share: 21.2%
– Growth: 0.3%
– Dell:
– Q3 2024 Shipments: 9,919
– Q3 2024 Market Share: 15.7%
– Q3 2023 Shipments: 10,320
– Q3 2023 Market Share: 16.2%
– Growth: -3.9%
– Apple:
– Q3 2024 Shipments: 5,652
– Q3 2024 Market Share: 9.0%
– Q3 2023 Shipments: 5,463
– Q3 2023 Market Share: 8.6%
– Growth: 3.5%
– ASUS:
– Q3 2024 Shipments: 4,983
– Q3 2024 Market Share: 7.9%
– Q3 2023 Shipments: 5,136
– Q3 2023 Market Share: 8.0%
– Growth: -3.0%
– Acer:
– Q3 2024 Shipments: 4,583
– Q3 2024 Market Share: 7.3%
– Q3 2023 Shipments: 4,388
– Q3 2023 Market Share: 6.9%
– Growth: 4.4%
– Others:
– Q3 2024 Shipments: 7,703
– Q3 2024 Market Share: 12.2%
– Q3 2023 Shipments: 8,833
– Q3 2023 Market Share: 13.8%
– Growth: -12.8%
– Total:
– Q3 2024 Shipments: 62,997
– Q3 2024 Market Share: 100.0%
– Q3 2023 Shipments: 63,848
– Q3 2023 Market Share: 100.0%
– Growth: -1.3%
Note: Data includes desktop and laptop PCs equipped with Windows, macOS, and Chrome OS. Preliminary study data may be subject to change.
Regional Overview
The U.S. PC market saw a 5.6% growth in Q3 2024, with over 17 million PCs shipped, attributed to stable macroeconomic conditions. Kitagawa highlighted healthy demand from the U.S. public sector as government budgets were finalized and fiscal years concluded. The education sector also showed strong demand, especially for Chromebooks, which experienced double-digit year-over-year growth.
Preliminary U.S. PC Vendor Unit Shipment Estimates for Q3 2024:
– HP Inc.:
– Q3 2024 Shipments: 4,353
– Q3 2024 Market Share: 24.8%
– Q3 2023 Shipments: 4,153
– Q3 2023 Market Share: 25.0%
– Growth: 4.8%
– Dell:
– Q3 2024 Shipments: 4,134
– Q3 2024 Market Share: 23.6%
– Q3 2023 Shipments: 4,123
– Q3 2023 Market Share: 24.9%
– Growth: 0.3%
– Lenovo:
– Q3 2024 Shipments: 3,113
– Q3 2024 Market Share: 17.8%
– Q3 2023 Shipments: 2,788
– Q3 2023 Market Share: 16.8%
– Growth: 11.7%
– Apple:
– Q3 2024 Shipments: 2,629
– Q3 2024 Market Share: 15.0%
– Q3 2023 Shipments: 2,485
– Q3 2023 Market Share: 15.0%
– Growth: 5.8%
– Acer:
– Q3 2024 Shipments: 1,181
– Q3 2024 Market Share: 6.7%
– Q3 2023 Shipments: 1,021
– Q3 2023 Market Share: 6.2%
– Growth: 15.6%
– ASUS:
– Q3 2024 Shipments: 720
– Q3 2024 Market Share: 4.1%
– Q3 2023 Shipments: 626
– Q3 2023 Market Share: 3.8%
– Growth: 14.9%
– Others:
– Q3 2024 Shipments: 1,389
– Q3 2024 Market Share: 7.9%
– Q3 2023 Shipments: 1,397
– Q3 2023 Market Share: 8.4%
– Growth: -0.4%
– Total:
– Q3 2024 Shipments: 17,517
– Q3 2024 Market Share: 100.0%
– Q3 2023 Shipments: 16,591
– Q3 2023 Market Share: 100.0%
– Growth: 5.6%
Note: Data includes desktop and laptop PCs equipped with Windows, macOS, and Chrome OS. Preliminary study data may be subject to change.
In contrast, the EMEA PC market experienced its first quarter of decline after three quarters of growth, decreasing by 1.5%. Kitagawa noted temporary hurdles to spending in EMEA, including political elections and major sporting events that distracted consumers from technology purchases.
The Asia/Pacific market saw a significant 8.5% decline year-over-year, primarily due to weak demand in China, which recorded a 10% drop in PC shipments.
Japan, however, recorded its first double-digit year-over-year PC shipments growth in three years, driven by timely PC refreshes ahead of the Windows 10 support deadline in 2025. Kitagawa concluded that while economic conditions remained unstable, the demand from large businesses played a crucial role in this growth.
