28 October 2024, Mon |
3:28 AM
Axis Communications, a global leader in security and network surveillance technologies, has officially opened its new office and Axis Experience Center in Saudi Arabia. This expansion solidifies the company’s presence in the kingdom and demonstrates its commitment to innovation and relationship-building in the Middle East.
The grand opening ceremony, held on 16 October, featured prominent figures, including Peter Lindström, Executive VP of Sales & Marketing at Axis Communications; Verena Rathjen, Vice President EMEA; and Petra Menander, Swedish Ambassador to Saudi Arabia. The event included a ribbon-cutting ceremony, live technology demonstrations, and opportunities for networking among key partners and customers.
Peter Lindström stated, “The brand-new center in Riyadh not only signals our commitment to the region but also highlights our dedication to providing valuable experiences for our customers and partners. With this launch, we aim to showcase the potential of Axis solutions across key industries, reinforcing our leadership in smart surveillance technology worldwide.”
A Hub of Innovation and Excellence
The Axis Experience Center in Riyadh, the second of its kind in the Middle East (the first located in Dubai), spans 252 sqm and is situated at Unit 6-8, Home Offices, Al Urubah Road. This state-of-the-art facility serves as a meeting point for Axis customers, partners, and integrators, offering insights into the latest technologies, including smart cities, traffic management, cybersecurity, and total cost of ownership (TCO).
Visitors can engage in hands-on demonstrations of Axis’s network video, audio, and access control solutions, gaining insights into how these technologies can unlock new business value. The center also provides an opportunity to explore current trends in the physical security industry and receive expert guidance on future technological advancements.
Verena Rathjen emphasized, “The Axis Experience Center puts our technology at our customers’ fingertips, fostering a deeper understanding of how we leverage this technology to deliver impactful results. This space also brings us closer to our customers, helping us refine our offerings to meet their organizational needs effectively.”
Supporting Critical Infrastructure and Regional Growth
A key focus of the Axis Experience Center is its emphasis on innovation in critical infrastructure sectors such as energy and Oil & Gas. Axis offers a comprehensive portfolio of products and systems designed to enhance operational awareness and performance, improve health and safety protocols, and bolster security against various threats.
The opening of this center marks a significant milestone for Axis in the Middle East—a thriving market crucial to global economic growth. The hub aims to strengthen existing relationships and build new ones with local stakeholders, while also supporting the socioeconomic development of the Kingdom of Saudi Arabia.
Petra Menander remarked, “As one of Sweden’s most successful brands, Axis Communications embodies respect, refinement, and reliability—qualities that resonate with Saudi Arabia and the broader region. Through collaboration and a shared vision for a safer, smarter, and more sustainable future, we can transform the global security industry.”
Axis invites everyone to explore the new Axis Experience Center in Riyadh and discover how its innovative solutions can address unique organizational needs in the region.
