Sony Hosts Successful Creators Convention in Egypt

Sony Middle East & Africa recently held its highly anticipated Creators Convention in Egypt, marking a significant milestone in supporting content creators’ journeys and creativity. The event, tailored specifically for creators, took place on Friday, October 11th, at the vibrant Boom Room in Madinty’s Open Air mall. It attracted over 600 photography enthusiasts and content creators, offering engaging and unique experiences.

The convention featured insightful panel discussions and keynote sessions led by industry experts from top technology and lifestyle brands. Notable content creators, including Omar El Dash, Karim Gomaa, and Hany Kamal, participated in discussions addressing the evolving landscape of content creation, effective strategies for brand partnerships, and the role of creators in driving cultural change.

One of the highlights was an in-depth session led by TikTok MENA’s Community Manager, Shahinaz Moataz, focusing on mastering TikTok content. Additionally, culinary experts Ramy Soliman and Amr Beshr shared captivating insights into creating engaging gaming and live-stream content, catering to the growing community of gamers and streamers.

Jobin Joejoe, Managing Director at Sony Middle East & Africa, stated, “The Sony Creators Convention is an exclusive platform designed to meet the growing needs of the creator community. Our goal is to ensure that attendees leave not just inspired, but empowered to apply new techniques with the tools, knowledge, and inspiration they need to succeed.”

Through its commitment to technology and innovation, Sony aims to foster creativity while providing content creators with the essential tools and knowledge to thrive in the ever-evolving digital landscape.