du Launches Innovation Center to Drive 5G Tech in UAE

du, the leading telecom and digital services provider in the UAE, has unveiled its state-of-the-art “du Innovation Center” at Dubai Hills headquarters. This new hub focuses on the commercialization of 5G Advanced and next-generation technology solutions, positioning the UAE and the wider Middle East as frontrunners in adopting cutting-edge 5G technology for both consumer and enterprise markets.

Fahad Al Hassawi, CEO of du, emphasized the company’s customer-centric approach, stating, “Our goal is to deliver unparalleled user experiences and create a dynamic framework for new business models using the latest advanced technology. We are dedicated to deploying innovative applications across varied consumer, home, and business needs to accelerate the UAE’s digital evolution.”

The du Innovation Center is set to leverage 5G Advanced technology combined with artificial intelligence, enabling the large-scale commercialization of innovative services. Targeted applications include Fixed Wireless enhancements, immersive gaming technology, next-gen smart networking services, and advanced 5G Mobile Private Networks. These advancements will redefine connectivity for consumers, homes, and enterprises alike, enhancing live-streaming capabilities, low-latency gaming, and high-speed remote work solutions.

In the home segment, next-generation Fixed Wireless Access will deliver gigabit-level speeds, supporting superior video streaming and gaming experiences. Enterprises will benefit from resilient network solutions that support smart manufacturing, remote collaboration, and intelligent logistics, adding a transformative layer to business operations.

Recognized for its leading 5G network speed and expansive coverage, du has also begun the phased nationwide deployment of 5G-Advanced technology using TDD 3CC to deliver ultra-fast speeds and wide-ranging commercial innovation. This initiative aligns with du’s mission to drive the UAE’s position as a global leader in next-generation technology, solidifying its role in advancing digital transformation across diverse sectors.